When the largest independent Hispanic advertising agency in the United States decided to relocate their West Coast office to The Hive in Cosa Mesa, they chose to sacrifice square footage in exchange for shared indoor and outdoor amenities. Casanova McCann dreamed of a workplace that was strategically programmed and which elegantly reflected the company’s creative culture through thoughtful branding components.
To maximize Casanova's workplace experience, a flexible work environment and inspirational collaborative spaces were prioritized for this diverse and creative company. Glass enclosed breakout spaces and huddle rooms painted floor-to-ceiling in five distinct colors, each featuring statement walls with blocked words, illustrate Casanova’s core values: Ingenuity, Pride, Passion, Goodness, and Family.
Casanova wanted an entrance that reflected their identity. Positioned behind the custom reception desk, a 360 degree curved wall displays a commissioned mural by street artist LeBa. Greeting visitors with a new take on Rosie the Riveter, the mural celebrates the diaspora of the Latinx community through a vibrant South American color palette and a collage honoring their heritage.
A multi-use flexible Townhall space was designed that serves as a combination of a kitchen, all hands meeting space, lounge and game room. The 61 linear foot custom-made trophy shelves, positioned at the Townhall area’s back wall, displays the company’s proudest achievements and impressive collection of awards.
The project is currently pursuing LEED Silver.
Cosa Mesa, California
Relocating to The Hive, IPG Casanova/McCann sought a more open, collaborative workspace in a shared creative campus.