Bon Mi, a Vietnamese-inspired fast casual restaurant, was selected to take over an existing food service facility located in the School of Law Building at Lincoln Center. Fordham University wanted to rebrand the space to not only convey the Vietnamese aspect of the food, but to also be interactive with patrons and a place of colorful respite within the university environment.
The Switzer Group re-branded the space, including the exterior seating area, with a selection of new furniture, chalkboard walls that the students could write on, electronic menus, vibrant photography and a modified storefront entrance with illuminated signage and new awnings.
New York, New York
Designing a youthful and interactive restaurant environment within Fordham University.