The Switzer Group conducted a re-stack of existing floors to improve synergy and efficiency, with the renovated office consisting of open workstations, conference rooms and meeting rooms, reception area and a kitchen/pantry. This strategic re-organization and emphasis on openness worked to increase visual contact and interactivity across the varied spaces.
It was important for the workplace to reflect a nontraditional ambiance consistent with the AMC and Sundance culture. Exposed concrete, an exposed ceiling slab and a neutral palette of grey, white and wood veneer, provided the perfect backdrop for the expression of brand identity through monumental graphics, digital media and unexpected color applications. These components provide a vibrant aesthetic, which was supplemented by a branded digitized vinyl wall covering created by an independent artist. Situated within a unique Art Deco building, the new space was designed to respect and harmonize with its context.
New York, New York
Re-positioning the Sundance work environment to be framed within the overall AMC brand umbrella, while creating a more eclectic, efficient and synergistic office.